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Wednesday, September 15 • 4:00pm - 4:25pm
Session XV: Leaders' Discussion: Overcoming CX Hurdles by Developing Data Based Persona & Interventions

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Why companies don’t need more data but need to be smarter with the data they have? Learn the best practices for delivering customers' experience strategies with a human touch through integration of technology in an ever-changing landscape.

• How do you build integrated platforms and system to create omni channel experiences
• How to make sense of data – relevance and impact
• Algorithms and decision sciences – building the right models
• Delivering consistency of experience across all channels

avatar for Richard Farrand

Richard Farrand

Senior Vice President, Conduent

avatar for Geng Lin

Geng Lin

Executive Vice President and Chief Technology Officer, F5 Networks
avatar for Millie Gillon

Millie Gillon

Global Head of Client Experience, MD, Standard Chartered

Wednesday September 15, 2021 4:00pm - 4:25pm IST